"B2B SALES STANDS FOR H2H"

H2H i.e. Human to Human

1. Take care of your competences
2. Establish emotional bond
3. Be likeable!

Sales process (key questions)

1. Key questions
2. Macro- and micro-behaviours
3. Power of feedback

Management of the Sales Department

1. Recruitment is an art
2. Team spirit
3. To sell or to manage?

“Help the customer resolve his problem, achieve his objective, satisfy his need and he will come back.”